Forum

This 'secure access' web site allows you lead a group over the internet. This tool lets you question your participants individually and/or collectively. We can develop the forum of your choice: sections, access rules, style, confidentiality policies, forum moderating, security, ...

Forum

Note: The following information describes forums for market research, but the structure is the same for all forums. SDA/GIDE creates any type of forum you may need.

Principles of the forum

  • Qualitative data collection support
  • Lets respondents answer in writing questions placed by a moderator
  • It lasts between days and several weeks

Role-players

  • 1 moderator
  • Several internet users
The moderator The participants
  • Selects and invites participants
  • Creates themes in the form of headings/sections
  • Writes open qualitative questions
  • Can complete the questions with hyperlinks, images, videos, files, ...
  • Directs the questions according to responses obtained in previous questions
  • Can choose to question or relaunch certain participants, without the other participants knowledge
  • Exports the verbatims into a numeric file
  • They connect to the forum (username/password)
  • Can be informed by email of the arrival of new questions
  • Read and answer questions in writing
  • Can read the answers written by the other participants and respond
  • They have a great freedom of response (time to respond and length of response)

Methodology

  • The moderator writes a message and presents questions
  • The internet users give their views

Forum

Advantages

Practical

  • The participants respond when they want and from where they want

Qualitative

  • Respondents have all the time they want to respond
  • Respondents can detail their responses as they wish
  • The forum allows to gather the progress of perception and usage of a product/service over time

Accessible

  • Adapted to samples hardly available and geographically scattered

Reliable

  • Behind a screen, respondents are more inclined to express themselves on a sensitive subject or express a minority opinion
  • Limits bias linked to a relation with the moderator and other participants

Screens

Moderator's screen allows... Participants' screen allows ...
  • The addition and removal of participants and the production of invitations & relaunches
  • The composition of questions and messages
  • The online set up of elements (images, videos, files, ...)
  • The exports of messages
  • The use of a search box
  • The reading of the moderator's questions and the possibility of reading the other participants' messages
  • The writing of responses
  • The online set up of elements (images, videos, files, ...)
  • The use of built-in private messaging


You'll have access to ...

  • a key tool at hand, allowing your moderator to interview and to make a group of web users communicate during the duration of your choice
  • a customized platform (section, access, graphics, functionality, ...)
  • secure access and hosting
Forum
Forum