Focus Groups

gFocus

Online placement of an image

gFocus is an online focus group tool which creates and manages secure areas of debate/discussion on the internet.

The client observes the debate - which unfolds between the web users and the moderator - on the computer screen. The client can communicate with the moderator at any time.


Principles

  • Online meeting (chat)
  • Exchange of opinions in writing in a virtual discussion room (chat room)
  • Duration from 1 to 2 hours
  • For product, communication, concept, usage and attitude tests

Role-players

  • 1 moderator
  • 1 client
  • 6 to 10 participants

Functionalities

  • Administration of panel (guests): creation and removal of moderator, client and participant profiles.
  • Administration of stimulation supports: set up and display of images, sounds, videos, files and hyperlinks.
  • Administration of the session: creation and modification of the group, the subject and the questions.
  • Export of the whole discussion in a time-stamped text file.

Session administrationSession administration

Advantages

Quick implementation

Cost-effective
  • Reduced cost
    (no meeting room hiring expenses or
    catering expenses)
Simple
  • Logistics simplified
    (no trips, no premises)
 Accessible
  • Adapted to a sample hardly available or geographically scattered
Reliable
  • It reduces bias linked to the relation with the moderator
  • It supports the communication
    (There is no leader to monopolize the debate and behind a computer screen, it is easier to convey about sensible subjects and to express minority opinions)

Methodology

Discussion Visualization
  • Written discussion between the moderator and the client
  • Written discussion between the moderator and the participants
  • Written discussion amongst participants
  • Moderator sees the client and the participant
  • Client sees the moderator and the participants
  • Participants see the moderator

Before the online discussion

The moderator The participants The client
  • Specifies the objectives
  • Writes the script
  • Places online elements
    (questions, files, images, videos, ...)
  • Selects and invites participants (day-hour)
  • Connect to the focus group (day-hour specified)
  • Wait in a virtual room
  • Connects to the focus group (day-hour specified)
  • Waits in a virtual room

During the online discussion

The moderator The participants The client
  • Constantly verifies the profiles
  • Leads the focus group
  • Presents the questions
  • Triggers the appearance of files, images, videos, ...
  • Engages the participants
  • Communicates in writing with the client
  • Answer in writing the questions and stimulations posed by the moderator
  • Interact with the other participants in writing
  • Visualises the debate
  • Communicates with the moderator

After the online discussion

  • The moderator exports the discussion verbatim to a numeric file

HELP & SECURITY


Throughout the session, SDA/GIDE provide you with technical help (bandwidth, hosting, security and speed of data exchange).